What you do next if someone clicks on elements of your website or close the tab or something like that, it's kind of between you and the user,” Google Webmaster Central's John Mueller announced during a Google+ Hangout open during business hours. Advertising Continue reading below How to identify intrusive interstitials Google has already decided that any interstitials that ruin the user experience will negatively impact this site's ranking signal. What you need now is a plan to verify your own site. How do I know which interstitials are acceptable and which are not? Keep reading! Intrusive interstitials that will be penalized The examples of penalized interstitials provided by Google are relatively simple. So far, we know of three types of interstitials that will cause problems.
The first is a normal popup, or a modal fax list blocking the content of the page. These are often accompanied by a dark semi-transparent background toning down the rest of the content. These are perhaps the most traditional popups, in that they seem to literally appear over the rest of the page. An example of an intrusive Google popup An example of an intrusive popup from Google: a normal popup, or a modal blocking the content of the page. You can see how the background turns dark gray for the modal popup: example of intrusive popup A real example of regular intrusive popup. The second is a standalone full-screen interstitial that sits above the website header. These interstitials usually force your browser to scroll up to see it before allowing you to see the rest of the content.
An example of an intrusive self-contained interstitial from Google An example of an intrusive standalone interstitial from Google: a full-screen standalone interstitial that sits above the header of the website. The latter is also a standalone modal window, but essentially a full-screen modal window blocking content. Another example of an intrusive self-contained interstitial from Google Another example of an intrusive self-contained interstitial from Google: is similar to that of a normal popup, but you don't get any preview of the content below. In practice, they look exactly the same as the previous standalone popup. Here is a concrete example: a real example of an intrusive autonomous interstitial A concrete example of an intrusive standalone interstitial that blocks content.