your product and sell more Tags products marketing sales strategy read later favorites 0 CM Celestine Martinez Consultant, trainer and lecturer. He is currently Director of Marketing and Communications for the Eurotax Group. Since 2010 he writes the personal blog "I communicate, then I sell", for which he obtained ... Follow Author A few days ago I was visiting a store of a chain of perfumeries. I wasn't looking for anything specific. As a retail lover, I like to enter a store and immerse myself in the experience it offers me. Perfumeries are some of my favorite stores because I love perfumes. I have used dozens of them and, usually, I use a few different ones depending on the time of year and the context for which I am going to dress. We could say that I apply some principles of olfactory marketing to myself.
Product in poor condition For this reason, I like to go through the shelves trying those perfumes that I do not know and remembering some of the ones that I have used. And this last thing was what I was doing when something surprised me: some of the Canadian Hospitals Email List perfumes I was trying were not in good condition, and I knew it because I had used them for years. Perfumes retain their properties for a certain time, after which they begin to degrade and lose their identity. Due to this, the aroma that the perfumes contained in some of the testers gave off had nothing to do with the fragrance that was announced on the label, with the consequent damage both to the image of the brand that makes the perfume and to the chain.
Of stores that sell it. As if this were not enough, some of the testers and exposed packaging were dusty and somewhat worn. This fact conveys certain information to the customer: little product turnover and carelessness in maintenance. Obviously, this information, coupled with a sample perfume that smells bad, will not help increase sales. Quality control routines For a business, it is convenient to establish certain periodic routines that help detect these quality failures. These routines must be adapted to each type of store and customized according to the characteristics of each business, but some minimum routines would be these: Cleaning. Although it may seem incredible, it is still necessary to remember in many businesses that the lack of cleanliness is unacceptable.