Brand strategy and operational marketing. Aligning all actions in the three areas is my obsession. Follow Author Today we see the musketeers in action. We are going to entrust them with the commercial planning of a fair, with the aim of obtaining face-to-face commercial appointments for the same fair and getting as much juice as possible in pre-fair and post-fair sales. The distribution of tasks Athos : reserved, refined, with a taste for good wine, and with a hidden past that torments him. We are going to commission the remarketing, to reinforce all the other actions in a discreet way, reinforcing our brand almost imperceptibly, but effectively.
Porthos: talkative and naive, vain, determined, loyal and very bellicose. Our perfect man for telemarketing. He is going to open the doors to a large number of potential clients so that the rest can act. Aramis - Delicate, elegant, and a perfect gentleman, an Gmail Email List expert in clandestine politics and hidden romances. Skills that will be of great help to him since he will be in charge of email marketing. And of course D"Artagnan : shameless, daring and very effective, perfect for handling SMS marketing. All for one and one for all!This is the plan. Porthos is going to carry out an intense job contacting a very large number of companies to obtain the contact details of the appropriate interlocutors, the name and position of the people with whom we want to meet and, of course, their email.
It will give a couple of quick, well-directed thrusts in such a way that our interlocutors will be waiting to receive an invitation email to the fair. He is capable of achieving a high success rate. Athos will work in parallel with all the others, as soon as the first contacts begin, visits to our website can begin to arrive. In this way, thanks to remarketing, we will begin to reinforce our brand image. A good wine that will make the spirits of our potential clients receive the rest of the actions in a positive way. Now it's Aramis turn. His art, with its irresistible arguments, elegantly presented in an email and a perfect welcome page, will turn any resistance into a yes. He will give enough thrusts to overcome all reluctance. After Aramis, Porthos returns to the fray to close the appointments with recalls prioritized by those who have surrendered the most to the arts of Aramis.