Continue to take fresh product promotion as an example. In the previous step, we have captured the interest of price-sensitive users through newcomer coupons. The next step is to let Country Email Listcustomers confirm that the products meet their needs. When promoting offline, we can bring some products and let customers actually take a look at the products and tell them that the quality of our products is guaranteed.
If it is online, you must work hard on the page to extract the characteristics of the product. If it is a fresh fish, shrimp and crab product, you must write clearly the quality, for example, where is the place of origin, size and weight. How many, the description provides a special distribution box to ensure fresh delivery to the home. Put these in front of the user, let the customer make sure that this product has what I want, it meets my needs, and it can be purchased!
Whether online or offline, the most critical step in the marketing process: attracting users, which is mainly divided into 3 parts, locating target users, analyzing user interests, and confirming demand matching
1. Target users
Online marketing has incomparable advantages in locating target users. It can accurately analyze users, analyze user behavior, filter out target users through big data, and use SMS, APP push, entry page, etc., to accurately and proactively Finding users can also well achieve the purpose of accurately locating target users.
In traditional offline marketing, user data is difficult to actually retain, often only in the mind of the waiter, and it is difficult to migrate and share! Therefore, it can only be used in the form of "casting a wide net" with overwhelming propaganda posters, hoping that target users can see that this method has high investment but low conversion rate. From the user side, the probability of being disturbed by commercial advertisements is even higher!
Looking at the case of bride fat loss, if it is online marketing, then we can use the data of wedding products, or users browse behavior data such as wedding products, diet data, etc., to locate those who may be getting married and may have a large weight and need to lose fat. customers, and market to these customers. However, if it is a traditional offline marketing scenario, you can only carry out publicity activities in the form of offline stores, station billboards, or through TV advertisements, newspaper advertisements, leaflets, etc., hoping that in the vast crowd, target users can watch arrive.