Slack has evolved to cover a larger part of the market with different pricing models, but let's take a look at the most common ones for this equation. Product – Slack is a team communication tool that solves internal communication problems. It has a clear value proposition and solves major problems. Easy to use and integrated with numerous apps, it's a valuable part of your company's stack.
Market – Their most common ghost mannequin effect service clients are software companies that start with a small number of employees (5-20 employees) and often quickly grow to hundreds or more. Model – Pricing is easy. Price per active user. If a company of 20 people adopts a standard package, it will cost $ 1,920 a year. Slack will earn an additional $ 96 for ARPU for all new members joining the company.
This gives them a medium ARR (Annual Revenue). Channel – Reviews are accelerated by high customer satisfaction scores. Anyone who joins Slack can also attract others. Viral channels work surprisingly well because the product is simple and does not require a lot of setup. There are approximately 20,000 technology start-ups in the Bay Area. 10% of 20K is 2K, which means that 2,000 companies with 20 users will get $ 4 million in Slack's annual subscription ( ACV).